Perspective builds performance
Market-entry strategy, commercial execution and growth leadership for European companies expanding into Latin America.
Why… us? Because successful expansion starts with seeing the market clearly.
kunturi is an advisory platform supporting European industrial and technology-driven companies with international growth, market expansion and commercial execution across Latin America.
We help companies navigate the complexity of entering and scaling in new markets through pragmatic, commercially grounded advisory support across market-entry strategy, go-to-market execution, portfolio optimization and growth acceleration.
Our background combines more than 17 years of international operating experience across industrial B2B, services and software-enabled business models in Europe and Latin America.
Areas of focus include:
- LATAM market-entry strategy
- Go-to-market optimization
- Portfolio and pricing strategy
- Distributor and channel models
- Services and software monetization
- Interim management & fractional growth leadership
kunturi combines strategic clarity with hands-on commercial execution support for companies navigating growth and internationalization challenges.
What… we offer: Three practical ways to turn Latin America ambition into commercial progress.
kunturi supports European industrial and technology-driven companies through focused advisory formats — from market-entry assessment and commercial growth diagnostics to interim leadership for regional execution.
Market Entry Sprint
Executive-level assessment helping industrial companies evaluate and structure expansion opportunities across Latin America. Focus on market prioritization, distributor models, pricing, commercial fit and entry roadmaps.
Commercial Growth Diagnostic
Commercial assessment identifying growth levers across portfolio, pricing, go-to-market and execution. Focus on segmentation, channel structure, monetization, distributor performance and commercial priorities.
Interim Management & Fractional Growth Leadership
On demand support for European companies entering or scaling in Latin America — when the opportunity is already there, but the local leadership structure is not yet in place.
Who… you get.
You do not need a consulting pyramid to enter Latin America. You need someone who understands both the boardroom logic and the market reality.
kunturi is led by Maximilian Becker, an international commercial leader with more than 17 years of experience driving growth, product strategy and commercial transformation across industrial and technology-driven businesses in Europe and Latin America.
kunturi works as a lean advisory platform: senior expertise at the core, supported where needed by a trusted network of specialist associates. This allows each engagement to be shaped around the client’s real challenge — whether it is market-entry strategy, commercial growth diagnostics, distributor models, pricing, go-to-market execution or interim leadership.
The model is simple: less overhead, more experience, faster commercial clarity.
How… we show up.
Whilst every kunturi engagement is shaped around the specific market, company and growth challenge, the way we work is consistent. A kunturi approach is always …
PERSPECTIVE-LED
We bring an external view, but not from 30,000 feet. We combine strategic altitude with ground-level commercial reality across Latin America.
In practice:
market context, customer behaviour, channel dynamics and execution constraints are considered together — not in separate consulting slides that look impressive and then die in a drawer.
PRACTICAL
We focus on what can actually be implemented. Clear priorities, realistic sequencing, concrete ownership and a roadmap your teams can act on.
In practice:
less “transformation theatre”, more 30/60/90-day action logic, decision support and operating rhythm.
COMMERCIAL
Growth only matters if it translates into profitable business. We look at market entry, channels, pricing, portfolio and sales execution through a return lens.
In practice:
we challenge opportunities based on revenue potential, margin logic, complexity, speed to market and strategic fit.
LATAM-REALISTIC
Latin America is not one market. What works in Mexico may fail in Brazil. What looks attractive from Europe may break in local execution.
In practice:
we account for country differences, distributor realities, buying behaviour, import constraints, talent availability, payment practices and local decision-making culture.
STRAIGHT
We use clear language and direct advice. No corporate fog machine, no “synergy-driven enablement ecosystem” unless absolutely necessary — which it rarely is.
In practice:
you get honest assessments, clear trade-offs and practical recommendations, even when the answer is uncomfortable.
PARTNER-ORIENTED
We work with your team, not around it. The goal is not to create dependency, but to build confidence, clarity and commercial momentum.
In practice:
we combine advisory, sparring and hands-on execution support — from strategy to first market moves.
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